SYNTHESE
INTRODUCTION
PRESENTATION
Le marché de la musique enregistrée
LE PIRATAGE, UN PERIL POUR L'INDUSTRIE DU DISQUE
1 ETAT DES LIEUX
1.1 La contrefaçon physique
1.2 La contrefaçon numérique
1.3 L'action internationale
2 LE TELECHARGEMENT ILLEGAL
2.1 L'évolution du peer to peer
2.2 Les nouveaux modes de piratage
3 L'IMPACT DU TELECHARGEMENT ILLEGAL SUR LA VENTE PHYSIQUE
3.1 Un impact relatif
3.2 Les avantages du téléchargement illégal
3.3 Les autres causes de la crise du disque
4.1 La stratégie Marketing pour le disque
4 L'INTERVENTION DES MAJORS FACE A LA CRISE
4.2 La stratégie d'adaptation au numérique
4.3 Une politique de répression
4.4 L'intervention du législateur
LES OPPORTUNITES D'INTERNET
1 LE POIDS HISTORIQUE DES MEDIAS
1.1 La radio
1.2 La télévision
1.3 L'exception d'Internet
2 LES LEVIERS POUR LE DISQUE
2.1 Une communication de masse
2.2 La distribution "On Line"
3 LE DEVELOPPEMENT DE LA DISTRIBUTION NUMERIQUE
3.1 Le marché du numérique
3.2 Les nouveaux supports
3.3 La stratégie produit dans la musique numérique
4 LE NUMERIQUE AU SERVICE DES ARTISTES
4.1 Une baisse des coûts
4.2 Les nouveaux acteurs
4.3 La musique libre
REFLEXIONS ET RECOMMANDATIONS
1 LE MAINTIEN DU DISQUE
1.1 La valorisation par le numérique
1.2 Politique de prix, du disque au numérique
2 L'EVOLUTION DU NUMERIQUE
2.1 Le cas des DRM
2.2 Nouvelles offres de téléchargement légales
2.3 L'offre inversée
2.4 L'accompagnement culturel
3 REFLEXIONS SUR L'AVENIR DE LA MUSIQUE SUR INTERNET
3.1 Nouvelles maisons de production
3.2 Vers une musique gratuite?
CONCLUSION
ANNEXES
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